Wednesday, June 27, 2012

Visual Merchandising Skills

I definitely enjoy switching gears from time to time and being creative on the visual end of store operations. I love mixing textures and picking a color story, and using my displays to sell a particular group or outfit that allows for choices. Often I incorporate a front table display into sales contests or a push to sell a particular item or group of items. I like my color stories to show opposites - pink and green (with a touch of turq) is my absolute favorite (along with yellow, red and white/natural). I am diligent about incorporating different heights and textures into each display. Here are just a few examples of visual merchandising techniques used at previous employers...
 





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